Facebook, in Partnership with Jordans Business Development Center-BDC, Launches Boost with Facebook Program to Support 1,000 local SMBs

Facebook, in partnership with the Jordan-based Business Development Center (BDC), today announced the launch of Boost with Facebook, its global program designed to equip small and medium businesses (SMBs) with the digital marketing skills they need to grow their presence online and compete in the digital economy. Under the patronage of Her Excellency Eng. Maha Al Ali, Jordans Minister of Industry, Trade and Supply, the program aims to train 1,000 SMBs across Jordan to support their economic recovery.

With the presence of key representatives of the industrial sector in Jordan, H.E Dr. Khaled Wazani-Chairman of Investment Board, H.E Dr. Bashar Alzoubi The Executive Director of the Jordan Corporation for Economic Projects Development, Mr. Mohammad Deiri- NAFES and Chairman of Amman Chamber of Industry Eng. Fathi Alghabeer, Irbid Chamber of Industry Eng. Hani Abu Hassan, Zarqa Chamber of Industry, Eng. Fares Hamoudeh and Dr. Eyad Abu Haltem Member at ACI and Chairmen of Made in Jordan Initiative

The Boost with Facebook' program will start the implementation the first week of November, 2020, aiming to provide virtual training for SMBs over a period of six months across the Kingdom. Within the framework of the program, Facebook professionals will provide Training of Trainers courses to enable trainers to effectively transfer their knowledge and expertise to participants from selected MSMEs, ensuring that the programs impact continues to multiply.

Maha Ali, Minister of Industry, Trade and Supply stated that the ministry, through its different initiatives and services, is looking for all means that help the growth and expansion of small and medium enterprises and increase their competitiveness believing in the role in developing the Jordanian economy and decreasing unemployment rates. Within the pandemic of COVID-19, Many entrepreneurs realized the great importance of using and developing technology, either for development or for marketing in order to reach non-traditional markets that help increase or maintain the sales level and the continuity of the company's life. Not to mention the Jordanian products had the most prominent role in competing during the pandemic and have proven their mature level in all regional and global markets, and this is a clear evidence that our companies' products are of high quality, but need modern marketing in line with new developments, and it is also among the priorities of the government currently to adapt modern technology to promote products In Jordan. we believe that this agreement is the best opportunity for the owners of small and medium-sized enterprise, specially that its in partnership with Facebook being a global company and the digital tools available to it, will give these companies the opportunity to adapt their products to suit the current circumstances. We in the Ministry of Industry, Trade and Supply are supportive for this partnership between the Business Development Center and Facebook, which we hope and invite all Jordanian companies to benefit from its services.

Ramez Shehadi, Managing Director for MENA at Facebook, commented: The challenges that small and medium businesses (SMBs) continue to experience as a result of COVID-19 are significant, and we remain firmly committed to supporting them in both recovering and, in due time, thriving. We have an important role to play, providing the necessary digital skills for startups and SMBs to survive, recover and pivot online. We recently launched our MENA-wide campaign, #LoveLocal, which provides online resources and tools to small business owners for tips and training. With Boost with Facebook, we are continuing those efforts with the support of prominent institutions as BDC helping further boost a burgeoning start-up ecosystem. Our broader aspiration is helping to positively impact socio-economic growth and that our efforts with SMBs is a key to this aspiration.

Nayef Z. Stetieh, President and CEO at Business Development Center, said: 2020 has been a difficult time for businesses around the world, including Jordan. With the help of Facebook, we have adapted the Boost with Facebook program to include modules that specifically address the need to stay in touch with and retain clients during the pandemic, as well as revisit their existing strategies to deliver products and solutions. Today, digital is no longer a luxury but a national necessity and absolute priority. This program will help SMBs to increase their competitiveness, exports and presence in the international markets presence which is highly needed

During the launching event Nadia Dajani Jewelry - Nadia Dajani   and Mecalmen Tojan Ounallah presented their successful business model utilizing Facebook online tools to accelerate their business

The Boost with Facebook curriculum presents two varying tracks. The Beginners Track, which caters to businesses with limited online presence and who are set to embark on their digital journey - the sessions will also cover developing financial statements, online sales techniques and marketing strategies including labeling and packaging.

Additionally, the Advanced Track, which caters to businesses that are looking to take their online presence to the next level. The sessions will focus on leveraging digital platforms to promote products to regional, international and non-traditional markets, as well as cover customer management and export strategy.

The modules are designed to support SMBs in addressing business challenges caused by the pandemic. To find out more about Boost with Facebook, or to enquire about registration for future online sessions, kindly visit: https://www.facebook.com/BDCjo\