Established in 1996 as a small workshop with fifteen employees, Alliance Manufacturers for Chocolate is now one of the most successful SMEs in Jordan and employs more than one hundred employees, 55% of whom are women.
The USAID-Funded Export and Development Project for Jordanian Enterprises-Tatweer started its business and export development involvement with Alliance Manufacturers for Chocolate in early 2008.
The USAID-funded Tatweer Project recently supported Alliance Manufacturers for Chocolate’s participation at the 2009 Gulfood Exhibition for the second year in a row in addition to another two Jordanian SMEs.
Through Tatweer Project’s support for Alliance Manufacturers for Chocolate’s participation at the Gulfood 2009 Exhibition, the SME was able to acquire a major deal valued an unprecedented amount, making the Algerian market wide open for its products.
General Manager of Alliance Manufacturers for Chocolate Mr.Fathi Aljagbeer said “the global economic crisis has imposed many challenges on companies.
In such a difficult economic period, companies are reducing expenditures to the maximum extent possible, and taking extra care and caution in their financial decisions.
Our participation in the Gulfood Exhibition this year would not have been possible without the support of the USAID-Funded Tatweer Project.
Through this exhibition, we landed the largest deal in the history of our factory which is one among many”.
Gulfood is the region’s largest and most important industry event of the year, bringing investors and vendors face to face.
It is also considered as an ideal meeting point for manufacturers, distributors and suppliers from all over the world, representing all the key sectors within the food and hospitality trade.
On Tatweer’s assistance to his SME, Mr. Jagheer added, “Tatweer has provided us with several business development opportunities which have provided our factory with what it needed to upgrade quality and production levels.
Furthermore, Tatweer’s assistance in the Gulfood Exhibition was the motivation that encouraged us to participate in the trade show.
We are very proud of the success that our product...”Robert’s”…achieved at the exhibition. The 1,000,000 USD deal has broadened our horizons “.
The success of Alliance Manufacturers for Chocolate at the Gulfood Exhibition enabled the SME to create new employment opportunities within the factory.
The SME turned to Tatweer’s USAID-Funded Maharat Employment and Training Program to recruit well -trained and qualified employees who can not only contribute strongly to the advancement of Alliance Manufacturers for Chocolate, but also have subsidized salaries for the first 6 months of their employment.
Furthermore, the Jordanian SME received assistance from Tatweer in obtaining ISO 22000. The ISO 22000 is an international standard that defines the requirements of a food safety management system.
The standard combines generally recognized key elements to ensure food safety along the food chain including: interactive communication, system management, control of food safety hazards through pre-requisite programs and HACCP plans.
Currently, the USAID-funded Tatweer Project is working with Alliance Manufacturers for Chocolate to upgrade its marketing tools and packaging in order to reach higher and more competitive levels of quality and production.
Other interventions also include the creation of a website, which will help Alliance Manufacturers for Chocolate promote itself to clients worldwide.
The Business and Export Development Project for Jordanian Enterprises-TATWEER is an economic development project funded by the United States Agency for International Development-USAID and managed by the Business Development Center-BDC with a main objective of increasing the competitiveness of Jordanian SMEs.