Tatweer Project Assists a Jordanian Women-Owned Company to Penetrate New Markets

Inspired by the construction market boom and motivated by the will to contribute to the manufacturing industry sector in Jordan, Leaders was established in 2004 by a group of enthusiastic Jordanians who had the vision to start a specialized manufacturing firm in the domainof laboratroy furniture, toilet cubicles and lockers.

In spite of being a relatively new company to the market, Leaders succeeded to establish its presence in the Jordanian market and close many deals, associating its name all along with excellence, sustainability and success.

After the rapid success and progressive growth that the company witnessed locally, it was time to consider extending its presence to new markets.

USAID-Funded Tatweer Project provided Leaders with the support it needs to create and design a catalogue to speak on Leaders’ behalf and communicate the company’s products and capabilities to potential buyers and customers professionally, as a first step to promote itself in new markets.


A second step towards penetrating new markets, USAID-Funded Tatweer Project assisted Leaders in participating at the ArabLab Expo 2008 which provides a far-reaching comprehensive buying and research source for tomorrow's technology focusing on various sectors among which is the laboratory equipments. This Exhibtion provides access to a large number of specialist visitors attending the show from 70+ countries.

As a result of this participation supported by the USAID-Funded Tatweer Project, Leaders signed 4 commercial agreements with clients in Kuwait, The Kingdom of Saudi Arabia, India and Qatar. Leaders also sold the exhibits of their booth to an agency in KSA interested in opening a show room for Leaders’ products in KSA .

Eng. Ayman Abu Hantash, Project Manager/Partner said that “Our participation in AabLAB 2008 was very successful in terms of enabling us to enter the new booming markets of the region, a step that we wouldn’t be able to do without the high cooperation and support of USAId-funded Tatweer Project”.